The phenomenon of branding, whose logo itself is only a graphic expression, has taken on extraordinary importance over the last decade. ... This section of the book also delves into the brands' intrusion into the realm of education, in the forms of specially designed curriculums and the sponsorship of athletic teams, and the issues of academic freedom that this intrusion raises. ... The objects of ordinary life are, as never before, designed to manipulate taste and desire. ...

• Word Count: 1843
• Approx Pages: 7
• Grade Level: Undergraduate

With the help of graphic design student Carolyn Davidson at Portland State University, the Nike symbol known internationally as the 'Swoosh' was created and the first line of Nike footwear featuring the design debuted in 1972. ...

• Word Count: 2554
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate