Barnard, M. (1998) Art, Design and Visual Culture. ... From the trademark design to the visual communication design of the product 2. ... From the visual identity design of the corporation to the holistic style design of the corporation From this process, it seems that the origin of Corporation Identity System is visual identity design -brand design. ... Then it developed and included logo design, unique color choice, unique fonts design, etc. ... Corporate Identity System gives the principles of corporate visualization, and the Visual Identity System expands this principles and uses it in v...

• Word Count: 2028
• Approx Pages: 8
• Grade Level: Undergraduate

For example, the Apple computer company, was the leader in the development of graphical user interface operating systems, and it has held a significant market share in the graphical design industry. On the other hand, Microsoft, now the world's biggest personal software and IT service firm, was developing its own version of a graphic based operating system. The Microsoft operating system, Disk Operating System (DOS), was designed for IBM compatible systems to run simple applications such as word processing and simple spread sheets. ...

• Word Count: 2100
• Approx Pages: 8
• Grade Level: Undergraduate