While this is not unique, the background of advertisements behind the falling ball certainly were, including the graphic way in which they were displayed. ... Much like artwork, media ads are designed to invoke emotion-arousing feelings in the viewer, preferably strong enough to result in the product being purchased. ... This spawned huge protests, with graphic signs depicting botched abortions shown on busy public roads, as pro-lifers took their moral objectivism to the streets in protest of Cardin. While the FTC can restrict companies from being so graphic on television, our First Amendme...

• Word Count: 1773
• Approx Pages: 7
• Grade Level: Undergraduate

The phenomenon of branding, whose logo itself is only a graphic expression, has taken on extraordinary importance over the last decade. ... This section of the book also delves into the brands' intrusion into the realm of education, in the forms of specially designed curriculums and the sponsorship of athletic teams, and the issues of academic freedom that this intrusion raises. ... The objects of ordinary life are, as never before, designed to manipulate taste and desire. ...

• Word Count: 1843
• Approx Pages: 7
• Grade Level: Undergraduate

Assess the issues about branding raised in this unit in the light of ethical or responsible design. ... An older definition of a brand is: - "(a brand name is) a name, term, sign, symbol or design, or a combination of these, which is intended to identify the goods or services of one group of sellers and differentiate them from those of competitors" The branding of a product has to mean so much more within the society in which we live today. ... Richard Koch defines a brand in modern day society as: - "A visual design and/or name that is given to a product or service by an organizat...

• Word Count: 2584
• Approx Pages: 10
• Grade Level: Undergraduate