1. The Marketing Revolution
In this on-going revolution, change is one of the most affluent factors. ... It was once accepted that marketers would simply tell its consumers general "sales pitches" and not worry how it affected the individual consumer. ... Such energy providers such as Green Mountain Energy are offering alternative options to generating electricity. ... According to John Savage, CEO, Green Mountain had a better chance of gaining customers donating money to local interests. ... This marketing strategy allowed Green Mountain to gain a personal insight and relationship with its potential customers. ...
- Word Count: 1999
- Approx Pages: 8
- Grade Level: Undergraduate