1. Services marketing
The tremendous growth of global economy leads to increasing opportunities for service to go aboard. ... (Zeithaml and Bitner, 2003) According to the World Trade Organization (WTO), the value of global trade in services was estimated at $2 trillion in 2000 which constituted about 25%of global merchandise trade. The value of global trade in services has been growing fast and this trend is expected to continue. ... Secondly, the issue of global entry strategies for services firms is discussed. ... The inseparable nature of services usually need to local presence of service provider and employees....
- Word Count: 3414
- Approx Pages: 14
- Has Bibliography
- Grade Level: Undergraduate