In this new multicultural age American citizens could be of Vietnamese, Chinese, Japanese, Haitian, Russian, Bosnian, Native American, or Indian ethnic descent. ... The following observation by a young professional businessman in China can be used to demonstrate our argument: It was reported that the Japanese made color TV sets dominated the imported TV set market in China during the period of later 1980s to the 1990s. ...

• Word Count: 2745
• Approx Pages: 11
• Grade Level: Undergraduate

With the baby generation aging, opportunities exist for the penetration of new markets. The Japanese market accounting for a great chunk of the Asian Market is an untapped one for foreign manufacturers. ... The Japanese producers Honda, Yamaha, Kawasaki, and Suzuki are producing a full line of motorcycles ranging from scooters to heavyweights, and together control the largest share of the market. ... Japanese companies' success began with copying other products, but evolved to depend on innovative designs and technology. ... It is also to offer a guaranteed resale value (that most Japanes...

• Word Count: 2805
• Approx Pages: 11
• Grade Level: Undergraduate

The mature market is generally a cyclical market in which volume fluctuates at or around a steady pattern of demand: the value added for sales becomes cyclical and cash generation alternates from surplus to deficit (Neale, Haslam, Johal 2009). ... This means that competition following the maturity stage did not only develop on a national scale, but also on an international one, as Caterpillar faced an unanticipated surge of competition from overseas, especially from the Japanese company Komatsu. ... Table 1: Komatsu and Caterpillar's stock turns from 1980 to 1995 Source: Caterpillar and ...

• Word Count: 2426
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

Another essential marketing approach for Sony has been the product approach, unlike other firms in Japan; Sony prides itself in producing products which have incorporated unique plastic appearance and futuristic features with superior quality, and affordability of price. ... This approach has lead to the development of several 21st century products to be used to dominate the future electronics market; these products include a portable head-mounted video player, a DVD player, and a new-generation computer. ...

• Word Count: 2046
• Approx Pages: 8
• Grade Level: Undergraduate

1. Introduction 1.1 Background In the course of the most recent years it has gotten to be basic that some huge leading firms are extending their products in a lot of nations and becoming tremendous both in size and financially. Something intriguing can be found is the point at which these sorts of f...

• Word Count: 4923
• Approx Pages: 20
• Grade Level: Undergraduate