The garden tub sitting on the rooftop, at night, city lights in the background, depicts a high class lifestyle filled with fun and excitement. ... Not only do the advertisers create advertisements, but they spend huge sums of money to run, test, and measure advertising effectiveness....
Volkswagen has a universal appeal to those who feel that they are unique, fun individuals who enjoy driving and want to express this through their choice of vehicle. ... How many people would not classify themselves as unique and fun who also enjoy driving?... While companies will focus on different social changes they will not change the advertising strategies that have been tested and proven. ...
This beer is frequently portrayed in the program and is clearly visible when the characters are having fun and enjoying themselves. This affiliation with fun and euphoria depicted in the series is an unrealistic view of alcohol use and is a dangerous ploy undertaken by CUB to increase drinking amongst young Australians. ...
