Beliefs About Drinking Alcohol: Participants indicated how fun and risky they thought it was to drink alcohol. These two single-item measures ranged from 1= not fun at all to 4= very fun and from 1=not risky at all to 4= very risky. ... Results: Statistics and Findings: Other Canadian and American surveys were similar in levels of planed and actual drinking. According to the surveys for example, 74% and 45% of students planned to use alcohol and get drunk at least once, respectively, in the up coming 3 weeks; 7 2% and 49% actually did so. ... As hypothesized, a belief that drinking was fun...

• Word Count: 1993
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate

This beer is frequently portrayed in the program and is clearly visible when the characters are having fun and enjoying themselves. This affiliation with fun and euphoria depicted in the series is an unrealistic view of alcohol use and is a dangerous ploy undertaken by CUB to increase drinking amongst young Australians. ... Strickland's (1982) survey of 7000 current drinkers found within the ages of 17-21, with respect to advertising, that it was not the number one cause of alcohol abuse (p.674). Strickland concluded that while he believed alcohol advertising was instrumental in de...

• Word Count: 2869
• Approx Pages: 11
• Grade Level: Undergraduate