A couple of points he makes here are: many stores do not provide opportunities for shoppers to touch and feel the merchandise, and yet this sensual experience can be very influential in making the sale in fact, Underhill devotes an entire chapter (Chapter 12) to the 'sensual shopper', where he emphasizes the importance of engaging the senses in the shopping experience (a prime example he uses here is the smell of freshly baked bread that greets one upon entering some supermarkets, which he can correlate directly with increased spending) Lines and time spent waiting at the checkou...

• Word Count: 1653
• Approx Pages: 7
• Grade Level: Undergraduate

"The exemplary female prototype in advertising, regardless of product or service, displays youth (no lines or wrinkles), good looks, sexual seductiveness, and perfection (no scars, blemishes, or even pores (Cortese 2008, 59)....

• Word Count: 2240
• Approx Pages: 9
• Grade Level: Undergraduate