1. Business Strategy - H&M
Since opening its first store in 1947 as a fashion retailer, H&M has quickly expanded to become one of the world's powerhouse and vastly differentiated retail businesses (Greenblat, 2014). ... In 1968, the company purchased Mauritz Widforss and hence was renamed to Hennes & Mauritz and, since then, has diversified over the years and expanded its product portfolio, specializing in areas such as womenswear, menswear, childrenswear, footwear, accessories, cosmetics and home furnishings. ... H&M's mission statement and business concept is to "offer fashion and quality at the best ...
- Word Count: 3063
- Approx Pages: 12
- Grade Level: Undergraduate