1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). ... In a business-to-business (B2B) context this would be an individual or a specific organisation or firm. ... Party plan companies have been selling products direct to customers in people's homes for many years. ... A leaflet drop for double-glazing might contain a free phone number for the prospect to request a brochure or estimate. ... These records are the basis for marketing analysis, planning, impl...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). ... In a business-to-business (B2B) context this would be an individual or a specific organisation or firm. ... Party plan companies have been selling products direct to customers in people's homes for many years. ... A leaflet drop for double-glazing might contain a free phone number for the prospect to request a brochure or estimate. ... These records are the basis for marketing analysis, planning, impl...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). ... In a business-to-business (B2B) context this would be an individual or a specific organisation or firm. ... Party plan companies have been selling products direct to customers in people's homes for many years. ... A leaflet drop for double-glazing might contain a free phone number for the prospect to request a brochure or estimate. ... These records are the basis for marketing analysis, planning, impl...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). ... In a business-to-business (B2B) context this would be an individual or a specific organisation or firm. ... Party plan companies have been selling products direct to customers in people's homes for many years. ... A leaflet drop for double-glazing might contain a free phone number for the prospect to request a brochure or estimate. ... These records are the basis for marketing analysis, planning, impl...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). ... In a business-to-business (B2B) context this would be an individual or a specific organisation or firm. ... Party plan companies have been selling products direct to customers in people's homes for many years. ... A leaflet drop for double-glazing might contain a free phone number for the prospect to request a brochure or estimate. ... These records are the basis for marketing analysis, planning, impl...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). ... In a business-to-business (B2B) context this would be an individual or a specific organisation or firm. ... Party plan companies have been selling products direct to customers in people's homes for many years. ... A leaflet drop for double-glazing might contain a free phone number for the prospect to request a brochure or estimate. ... These records are the basis for marketing analysis, planning, impl...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). ... In a business-to-business (B2B) context this would be an individual or a specific organisation or firm. ... Party plan companies have been selling products direct to customers in people's homes for many years. ... A leaflet drop for double-glazing might contain a free phone number for the prospect to request a brochure or estimate. ... These records are the basis for marketing analysis, planning, impl...

• Word Count: 7708
• Approx Pages: 31
• Grade Level: Undergraduate