1. Direct Marketing
A leaflet drop for double-glazing might contain a free phone number for the prospect to request a brochure or estimate. ... These records are the basis for marketing analysis, planning, implementation of programmes, and control of this activity Fill (2002) defines direct marketing: Direct marketing is a strategy used to create a personal and intermediary free dialogue with customers. ... Execution and fulfilment where customer inquiries and orders are acted upon and information on response rates are collected for final post programme analysis 6. ...
- Word Count: 7912
- Approx Pages: 32
- Grade Level: Undergraduate