1. Business Strategy - Caterpillar's Restructuring
However, it was also the over-managed organization of the company itself that contributed to this degenerating stage and that therefore drove the restructuring process. ... During the first stage, namely introduction, the product's novelty will result in low sales volume and slow growth pace; in this stage the curve will remain relatively flat. ... As the market saturates, the product market commences a maturity stage. In this stage the sales curve tends to flatten, as the revenue is mainly a result of sales to existing customers rather than new ones. ... In this stage demand for the out...
- Word Count: 2426
- Approx Pages: 10
- Has Bibliography
- Grade Level: Undergraduate