With the help of graphic design student Carolyn Davidson at Portland State University, the Nike symbol known internationally as the 'Swoosh' was created and the first line of Nike footwear featuring the design debuted in 1972. ... However Nike's use of new media does not finish with social media, Nike has also embraced Youtube for featuring its advertisements on their own account and Apps for IPhones, IPods and IPads to further connect with their consumers. ...

• Word Count: 2554
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate