They also emphasize that the amount they are asking for is very small whether they ask for ten cents or fifteen dollars, but it is very much needed to make the viewer more comfortable with giving them their money. ... An example would be during the war in Afghanistan, a newscast could spend two to three minutes discussing the month's death toll of U.S. troops then transition the "lighter side of the news " into a segment about a local animal shelter to give the viewer a change of pace and bring up their mood. ...

• Word Count: 1200
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate