However, the first impression of people who hear about it, as a rule, is false, as this concept does not mean the same company, but the whole world of its own - a network of shops, restaurants, fast food, various carbonated beverages such as Coca-Cola, large corporations, for example, Apple, Nike and others. McDonaldization is the process by which the principles of the fast food restaurant are becoming more dominant sectors of American society and the rest of the world. ... The example is a pizza delivery speed, as it affects the quality of the food. ... Taken together, the four factors of su...

• Word Count: 1209
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

For more than fifty million Americans, fast food has transformed into something much more significant than a meal or a bad habit, so much so that it has become a way of life. ... Supersize Me, a film dedicated to exploring the impact of the fast food industry on the average American, utilizes powerful rhetorical strategies to argue that the abundance and accessibility of fast food chains in the United States is a prominent factor in the obesity of its citizens. In order to support his claim that fast food is negatively affecting the overall health of citizens, Spurlock references statistics a...

• Word Count: 1471
• Approx Pages: 6
• Grade Level: Undergraduate

Introduction The essence of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald's fast-food restaurants in Australia. In other words, the aim is to discuss McDonald's distribution channel, the way this fast-food restaurant gets its products to the market. ... Furthermore, at the essence of place decisions, Kotler (et al., 2001, p. 513) claims that, "retailers, particularly image fast foods chains often state their seven P's of marketing to be, that is location, location, location, location, location, location an...

• Word Count: 869
• Approx Pages: 3
• Has Bibliography
• Grade Level: Undergraduate

McDonald's is now the international market leader for fast food, and has been ever since its pioneering first restaurant was launched in San Bernardino, California in 1948. Historical Background The original founders of McDonald's, and the fast-food concept, were brothers Dick and Mac McDonald. In 1948, they modified their drive-in restaurant, creating the standard for the contemporary fast-food restaurant of modern times. ... Franchises The McDonald's Corporation is the largest worldwide franchised food service organisation. ... Quality and cleanliness, however, are wasted wit...

• Word Count: 3178
• Approx Pages: 13
• Grade Level: Undergraduate

McDonald's Corporation is the world's leading food service organisation. ... They have always focused promotion around good food, friendly folks, and fun. ... Direct competitors with McDonald's restaurants include Burger King, Hungary Jack's, Kentucky Fried Chicken, Subway, and the various other fast food organisations. ... McDonald's pricing strategy focuses on providing low priced food, which is affordable to most of the population. ... Since then, the Golden State Foods Corporation has dealt only with McDonald's. ...

• Word Count: 1384
• Approx Pages: 6
• Grade Level: Undergraduate

The brothers agreed that Kroc should run their restaurants so started the chain of what has become the largest fast-food restaurant chain in the world. ... Now, the world's leading food service organization is headquartered just outside of Chicago, in Oak Brook, Ill. ... McDonald's has been the recipient of such awards as Fortune Magazine's Globally Most Admired Company in Food Services in 1998. ...

• Word Count: 1346
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate