Introduction The essence of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald's fast-food restaurants in Australia. In other words, the aim is to discuss McDonald's distribution channel, the way this fast-food restaurant gets its products to the market. ... Furthermore, at the essence of place decisions, Kotler (et al., 2001, p. 513) claims that, "retailers, particularly image fast foods chains often state their seven P's of marketing to be, that is location, location, location, location, location, location an...

• Word Count: 869
• Approx Pages: 3
• Has Bibliography
• Grade Level: Undergraduate

Culture is expressed through tangible items such as food, buildings, clothing and art. ... The shift toward lighter and more natural food has resulted in menu changes in restaurants. ... At the same time, a significant number of consumers seem to be rebelling against foods that are good for them, preferring good taste. ... Social classes show distinct product and brand preferences in such areas as food, travel, and leisure activity. ...

• Word Count: 2786
• Approx Pages: 11
• Grade Level: Undergraduate

Language is as much a part of our culture as are the way we think, the way we dress, our inventions or our food. ... We have instant coffee, digital cameras which take photos which we can review almost instantly, fast food such as McDonald's and Burger King, cell phones so that we can get in touch with someone wherever they are, and other various comforts we take for granted. ... What used to be hard and fast rules such as to never split an infinitive is no longer rigidly adhered to, but according to A Writer's Reference, 5th edition by Diana Hacker, we can trust our own judgment and...

• Word Count: 978
• Approx Pages: 4
• Grade Level: Undergraduate

McDonald's Corporation is the world's leading food service organisation. ... They have always focused promotion around good food, friendly folks, and fun. ... Direct competitors with McDonald's restaurants include Burger King, Hungary Jack's, Kentucky Fried Chicken, Subway, and the various other fast food organisations. ... McDonald's pricing strategy focuses on providing low priced food, which is affordable to most of the population. ... Since then, the Golden State Foods Corporation has dealt only with McDonald's. ...

• Word Count: 1384
• Approx Pages: 6
• Grade Level: Undergraduate

The brothers agreed that Kroc should run their restaurants so started the chain of what has become the largest fast-food restaurant chain in the world. ... Now, the world's leading food service organization is headquartered just outside of Chicago, in Oak Brook, Ill. ... McDonald's has been the recipient of such awards as Fortune Magazine's Globally Most Admired Company in Food Services in 1998. ...

• Word Count: 1346
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

Independently owned fast-food, hotels, automobile dealerships, etc. have to attain a franchise license in order to use the jingles, logos, and product names of the companies which supply them goods and services. ...

• Word Count: 739
• Approx Pages: 3
• Has Bibliography
• Grade Level: Undergraduate