Hypothesis 2: This Hypothesis explores the relationship between the variables Media, Why individuals go to a particular Fast Food Restaurant and when they go to Fast Food. ... Fast food is so ever-present that it is now part of the American Dream. ... Using aggregated fast food measures at the Metropolitan Statistical Area level, they suggested that growth in the fast food consumption is related to an increasing supply of convenience. ... This study explored the growth in demand for fast food. ... How often do you eat at Fast Food restaurants and how familiar each case respondent was with ...

• Word Count: 2817
• Approx Pages: 11
• Has Bibliography
• Grade Level: Undergraduate

Fast food and organized catering is nothing new to Hong Kong. ... Fair fast food restaurant is principally engaged in operating a chain of fast food restaurants in Hong Kong and the People's Republic of China under the name of "Fair Fast Food". Fair's fast food restaurants serve mainly Chinese food. ... (Www.computerworld.com) *Strengths Long history & well-known Fair fast food had 12 years history in Hong Kong fast food industry since the first Fair fast food restaurant was established in December 1991. ... In Hong Kong, Chinese fast food restaurants can be counted on the fi...

• Word Count: 3477
• Approx Pages: 14
• Grade Level: Undergraduate

When looking at communities that had convenience stores and fast food chains in their vicinity, the outcome of obesity rates have the opposite effect. ... Convenience stores and fast food chains has more food at a lower price, but with a higher density of calories and lower nutritional means. ... When a family, living in a low income area has fast food restaurants in close proximity, they will not take the extra time and money to go to a supermarket to buy more expensive food for their family. ... On the "value" section of a fast food chain, a family can purchase 4 hamburgers, 4 fries and 4 so...

• Word Count: 2952
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate

However, the first impression of people who hear about it, as a rule, is false, as this concept does not mean the same company, but the whole world of its own - a network of shops, restaurants, fast food, various carbonated beverages such as Coca-Cola, large corporations, for example, Apple, Nike and others. McDonaldization is the process by which the principles of the fast food restaurant are becoming more dominant sectors of American society and the rest of the world. ... The example is a pizza delivery speed, as it affects the quality of the food. ... Taken together, the four factors of su...

• Word Count: 1209
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

For more than fifty million Americans, fast food has transformed into something much more significant than a meal or a bad habit, so much so that it has become a way of life. ... Supersize Me, a film dedicated to exploring the impact of the fast food industry on the average American, utilizes powerful rhetorical strategies to argue that the abundance and accessibility of fast food chains in the United States is a prominent factor in the obesity of its citizens. In order to support his claim that fast food is negatively affecting the overall health of citizens, Spurlock references statistics a...

• Word Count: 1471
• Approx Pages: 6
• Grade Level: Undergraduate

The individuals I am speaking of would like you to believe that fast food chains have a hold on American consumers. ... For many years, fast food restaurants have had an alternative menu for those who prefer to eat healthier. ... For years the fast food companies have been in business. Why is it just until recently have people been pursuing cases against the fast food corporations? ... Filing a lawsuit against a fast food corporation could be detrimental for us all. ...

• Word Count: 858
• Approx Pages: 3
• Grade Level: Undergraduate

The answer is the growing multibillion dollar fast food industry. ... Such a large amount of money spend on fast food proves that Americans are purchasing more fast food but and as the Center for Disease Control reports, larger portions of it. Adults are not the only ones eating fast food. According to the 2000 California High School Fast Food Survey brand name fast foods have become a staple on high school campus. ... Fast food restaurants sell an unprecedented amount of food abounding in fat and calories every year. ...

• Word Count: 2360
• Approx Pages: 9
• Has Bibliography
• Grade Level: Undergraduate

Introduction The essence of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald's fast-food restaurants in Australia. In other words, the aim is to discuss McDonald's distribution channel, the way this fast-food restaurant gets its products to the market. ... Furthermore, at the essence of place decisions, Kotler (et al., 2001, p. 513) claims that, "retailers, particularly image fast foods chains often state their seven P's of marketing to be, that is location, location, location, location, location, location an...

• Word Count: 869
• Approx Pages: 3
• Has Bibliography
• Grade Level: Undergraduate

Situation Analysis McDonald's competes in the highly competitive fast-food industry. ... The fast-casual industry is growing in popularity with McDonald's' key customers, and therefore rapidly becoming a substitute for traditional fast food restaurants. ... In order for the fast-food industry to remain profitable, it will be crucial to capture this important generation. Competition within the fast-food industry has also become increasingly fierce. ... Along with competition within the industry, fast-casual restaurants are now directly competing with fast-food restaurants and...

• Word Count: 3427
• Approx Pages: 14
• Grade Level: Undergraduate

At a fast food chain, the process of ordering a meal is streamlined into a process of choosing a "combo meal-, size of fries, choice of soft drink, and your meal is served within a matter of seconds for your instant enjoyment. ... The drive-thru is another unique feature of the fast food restaurant, allowing individuals to order and pick up their meals without having to get out of their cars. ... Inversely, people eat fast meals to save time so they can enjoy other activities. ... For them a meal might involve intricate details and customary etiquettes, and it is difficult to accept the con...

• Word Count: 1130
• Approx Pages: 5
• Grade Level: Undergraduate

McDonald's Corporation is the world's leading food service organisation. ... They have always focused promotion around good food, friendly folks, and fun. ... Direct competitors with McDonald's restaurants include Burger King, Hungary Jack's, Kentucky Fried Chicken, Subway, and the various other fast food organisations. ... McDonald's pricing strategy focuses on providing low priced food, which is affordable to most of the population. ... Since then, the Golden State Foods Corporation has dealt only with McDonald's. ...

• Word Count: 1384
• Approx Pages: 6
• Grade Level: Undergraduate