Young people are exposed to more media influence than at any time in history, and media messages can and do have significant effects on fashion trends and popular fads among young people. ... Researchers have long been interested in the way fads and trends move among groups and sub-groups; this interest has only been amplified in the Internet age, where fads and trends not only sweep through peer groups, but can also "go viral" and become popular on a national, or even global scale virtually instantaneously. ... Concurrently, failure to adequately adhere to popular fads and trends ca...

• Word Count: 2737
• Approx Pages: 11
• Has Bibliography
• Grade Level: Undergraduate

There has been an ongoing debate about whether subculture fashions really maintain authenticity and serve a purpose as a means of social reform or do they fall victims to the commercial industry as meaningless fashion fads. ... Fashion is a means of expressing one's identity. ... Subcultures use fashion to oppose society by not conforming to the popular ideal. ... Subversive fashion doesn't follow commercial fashion trends or the elite of the fashion world but creates its own trends. ... Freaks use fashion to express their resistance to conformity. ...

• Word Count: 3405
• Approx Pages: 14
• Has Bibliography
• Grade Level: Undergraduate

Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. ...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. ...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. ...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. ...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. ...

• Word Count: 7708
• Approx Pages: 31
• Grade Level: Undergraduate

Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. ...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. ...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Many see it as a primarily economic phenomenon, involving the increasing interaction, or integration, of national economic systems through the growth in international trade, investment and capital flows. However, one can also point to a rapid increase in cross-border social, cultural and technological exchange as part of the phenomenon of globalisation. The sociologist, Anthony Giddens, defines globalisation as a decoupling of space and time, emphasising that with instantaneous communications, knowledge and culture can be shared around the world simultaneously. A Dutch academic who maint...

• Word Count: 9131
• Approx Pages: 37
• Grade Level: Undergraduate