In this way, the famous Nike swoosh, for example, becomes not merely just a logo on the sides of shoes, t-shirts and athletes, but a symbol of Sport in general, causing Nike to move away from the business of manufacturing running shoes, and devoting more and more of its resources to marketing the brand. ... Klein quotes Bob Ortega, " . . . ...

• Word Count: 1843
• Approx Pages: 7
• Grade Level: Undergraduate

As the most widely recognised branded soft drink in the world, Coke has the advantage of not having to target a particular audience, this product can be consumed by anyone, Andy Warhol quotes: - "You can be watching TV and see a Coca Cola and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think you can drink Coke too. ...

• Word Count: 2584
• Approx Pages: 10
• Grade Level: Undergraduate