1. Services marketing
General entry modes In the literature it has been suggested that the choice of entry mode for service firms when going abroad is either to follow existing clients when they internationalize or to look actively for new markets (Erramilli and Rao, 1990). ... Gronroos identify three general entry modes for service firms going into foreign markets: (1) client-following mode; (2) market-seeking mode; and (3) electronic marketing mode. Of course, the three types of entry modes are not totally mutually exclusive. ... This entry mode is, thus, at the same time market seeking. ... In the following...
- Word Count: 3414
- Approx Pages: 14
- Has Bibliography
- Grade Level: Undergraduate