1. International Business and Multinational Enterprise
This essay lays emphasis on the impacts of sociocultural factors and then elaborates that what these culture variables exactly are and how these factors specifically affect the decision making process in multinational enterprises. Finally, this essay takes IKEA as an example to illustrate that what strategies IKEA have altered and applied while exploring the untapped market in China. 2.0 Literature Review According to Wild.J and Wild.K (2014), culture can be divided into eight components, namely aesthetics, values and attitudes, manners and customs, social structure, religion, personal commun...
- Word Count: 1564
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate