Thus, site location decisions are among the most important the retailer make (Kotler, et al., 2001, p. 513). ... As defined by Kotler (et al., 2001, p. 487), "intensive distribution is stocking the product in as many outlets as possible." ... McDonald's has adopted the service-firm-sponsored retailer franchise network, in which a service firm licenses a network of retailers to bring its service to consumers (Kotler, et al., 2001, p. 482). ... Yet, it may want to compete in or close to the same outlets that carry competitors" products (Kotler, et al., 2001, p. 486). ... Moreover, acc...

• Word Count: 869
• Approx Pages: 3
• Has Bibliography
• Grade Level: Undergraduate

A strong correlation has been observed between children and television advertisements, which are full of fascination and excitement (Priya, et al, 2010). ... Advertisements featuring products like snacks, toys, confectionaries, cookies, and fast food are specifically targeted at children, in order to motivate them to try new brands and buy more (Priya, et al, 2010). ... Jingles and catchy slogans have been the primary marketing tools used to appeal to the ear (Lewis, et al,). ... They developed credibility aspect of the advertisements and its entertaining ability as the two significant factors...

• Word Count: 1341
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

The repetitive manufacturing systems of the industry were stressed by switchback fluctuations in volume, and financial cost recovery were made more difficult as the final product prices diminished because of the producers' ongoing competition to keep their factories going by discounting the product (Froud et al. 1998). ... However, it is important to specify, as Froud et al. (1998) successfully argue, that Komatsu has never had a productive advantage over Caterpillar. Presenting a comparative flow measure for the company in terms of a value added/stocks measure, Froud et al. (1998) indeed...

• Word Count: 2426
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

Chandra's et al. (2002) research suggests that cross-market consumer variations may necessitate unique decisions about adaptations in an advertisement's theme, slogan, idiomatic expressions, symbols and colours. Furthermore, Chandra et al. (2002) state that for a firm to maximize profits fully, it must adapt their advertising campaigns to the needs of its specific international target market.  2.1 Elements in Television Advertising  Melewar and Vemmervik (2004) found in their research that the visual and verbal elements of advertising are particularly sensitive to/and are more de...

• Word Count: 759
• Approx Pages: 3
• Grade Level: Undergraduate

There exists a huge opportunity in terms of economics for every country in the tourism industry if the chance is well utilized (Ambler et al, 2004:476). ... Keeping existing customers is more profitable and it is a requirement for every business to move quickly when addressing dissatisfaction measures (Ambler et al, 2004:476). ...

• Word Count: 1599
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

Once the customer is engaged with a definite behavior, than, change the way of consequent cooperation (Netzer et al. 2008). ... Buying the low fat and healthier products and new offerings, it has established strong brand value and customer loyalty (Kızıl et al. 2013). ...

• Word Count: 1530
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

The world personal market will be regarded as a whole and the market can be categorized into six segments, encompassing hair care, make-up, skincare, personal hygiene, oral hygiene, and fragrances (Graul et al, 2006). 2. ... By 1980, the company had operated in 27 countries besides America and sales in these countries made up a quarter of the company's $11 billion total sales (Bartlett et al, 2008). ...

• Word Count: 3575
• Approx Pages: 14
• Has Bibliography
• Grade Level: Undergraduate

Abstract Selling customer information compares with sharing information and it depicts data exchange between the different firms, individuals, or technologies. With the increasingly complex analytic tools, practically all entrepreneurs enjoy some access to a broad range of information about their cu...

• Word Count: 1107
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate

Furthermore he has received several awards and achievements for his work and commitment and thus theories by Philip Kotler et al. are of certain relevance for this study and will be predominant. ... Barrie Gunter el al. will be represented in this study. ...

• Word Count: 2760
• Approx Pages: 11
• Grade Level: Undergraduate

Introduction The purpose of this report is to identify and describe the application of the Marketing Mix by an organisation, and its effectiveness in achieving organisational goals. The organisation I have chosen to focus on is McDonalds, one of today's leading fast food companies, who has no...

• Word Count: 2425
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

1.0 Executive Summary In June 2000, Net-A-Porter Group launched its website as an online luxury fashion retailer. Natalie Massenet, founder and Chairman of the company created such a unique online space at the time, where she faced minute competition yet she had high diversification in terms of the product that she made available, it turned into such a global success, that she was able to sell the company to Swiss holding firm Richmond for just over fifty million dollars. This research paper gives an in-depth strategic review of the present strategic position of net-a-porter and gives recomme...

• Word Count: 3582
• Approx Pages: 14
• Has Bibliography
• Grade Level: Undergraduate

Introduction "International marketing research can be defined as market research conducted either simultaneously or sequentially to facilitate marketing decisions in more than one country" (Kumar, 2000). "Culture is a learned, shared, compelling, interrelated set of symbols whose meanings provide a set of orientations for members of a society. These orientations, taken together, provide solutions to problems that all societies must solve if they are to remain viable" (Joynt & Warner 1996, adapted from Terpstra & David). There are a variety of issues that affect all marketing research. T...

• Word Count: 2515
• Approx Pages: 10
• Grade Level: Undergraduate