1. Business Strategy - Caterpillar's Restructuring
It will be argued that surely market maturity played a central role in the company's restructuring, as the increase of competition and the need for product innovation brought up the need to develop an effective action plan. ... In this stage intensive competition, which focuses on delivering more value to customers, replaces extensive competition, which aims at obtaining new customers. ... The repetitive manufacturing systems of the industry were stressed by switchback fluctuations in volume, and financial cost recovery were made more difficult as the final product prices diminished becau...
- Word Count: 2426
- Approx Pages: 10
- Has Bibliography
- Grade Level: Undergraduate