1. Three Dimensions of Advertising
Furthermore, Dittmar (2000, 2001, as cited in Dittmar, 2008) found that women tend towards buying to bolster mood and fulfil identity-related needs more strongly than men; especially in purchasing consumer goods to express ones individuality. ... Furthermore, Jackson, Ervin, Gardner, and Schmitt (2001) found that women reported greater computer anxiety, lower computer self-efficacy, and less favourable attitudes toward the internet than men. ... Taken together, these findings imply that the shopping environment may be more of a concern for women as their emphasis on emotional and social-experi...
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- Approx Pages: 5
- Has Bibliography
- Grade Level: Undergraduate