Analysis on Marketing Strategies on Dell Computers The company was founded in 1984 by Michael Dell. ... Every Dell system is built to order. ... Dell's strategy concerns "Direct customer contact has made Dell one of the most successful companies of the1990s " Dell is following the strategy of what called "Direct business Model". ... Dell Computer Cooperation Focuses on Customers Dell computer is evolving in a direction that Michael Dell, calls "Virtual Integration". ... Dell's main goal via the Web Dell's "direct business model" is implemented on the website. ...

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• Grade Level: Undergraduate