They taught me how to be kindly to people, be honest, and what I can do to be a chivalrous gentleman to women. ... In order to define masculinity and femininity as closely as possible, one needs to study the behavior of young children and that of early Homo sapiens. ... Put together, masculinity and femininity are instinctual, the first defined as logical, mechanically adept, likes to hunt, aggressive and strong, while the latter is defined as being social, imaginative, caring and beautiful. ...

• Word Count: 906
• Approx Pages: 4
• Grade Level: Undergraduate

In defining semiotics in its relation to advertising, Leiss writes, "semiotics highlights the way that we ourselves take part in the creation of meaning in messages, suggesting that we are not mere bystanders in the advertising process, but participants in creating a code that unites the designer and reader....

• Word Count: 2240
• Approx Pages: 9
• Grade Level: Undergraduate