Masculinity in the Media The discussion of masculinity encounters a paradox: some behaviors are clearly aimed at dominance showing off, physical aggression, etc but no man is only dominant, some men are not dominant at all, yet somehow on the whole a systematic dominance of men over any person deemed as feminine seems to get reaffirmed. ... The message here is that violence is cool, suave and acceptable, as consumers are presented with an adventurous, aggressive and violent image of manhood. ...