1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. ... In using direct marketing, the firm is making a choice to cut out the use of marketing intermediaries and sell the product or service direct to customers. ... Motoring organisations, such as the RAC and AA in the UK, have used direct...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. ... In using direct marketing, the firm is making a choice to cut out the use of marketing intermediaries and sell the product or service direct to customers. ... Motoring organisations, such as the RAC and AA in the UK, have used direct...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. ... In using direct marketing, the firm is making a choice to cut out the use of marketing intermediaries and sell the product or service direct to customers. ... Motoring organisations, such as the RAC and AA in the UK, have used direct...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. ... In using direct marketing, the firm is making a choice to cut out the use of marketing intermediaries and sell the product or service direct to customers. ... Motoring organisations, such as the RAC and AA in the UK, have used direct...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. ... In using direct marketing, the firm is making a choice to cut out the use of marketing intermediaries and sell the product or service direct to customers. ... Motoring organisations, such as the RAC and AA in the UK, have used direct...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. ... In using direct marketing, the firm is making a choice to cut out the use of marketing intermediaries and sell the product or service direct to customers. ... Motoring organisations, such as the RAC and AA in the UK, have used direct...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate