1. Value-Chain Analysis and Customer Needs
Using value-chain analysis to discover customers' strategic needs Here is a five-step method for discovering a customer's particular strategic needs based on a unique application of value-chain analysis.[1] Performing this analysis on important customers helps identify high-value new business opportunities. ... Step 2 shows how to construct a customer's value chain. ... Step 2: How to construct a customer's value chain First, recognize that you need to construct both internal and external value chains for a particular customer. ... How do your products reach their customer...
- Word Count: 4100
- Approx Pages: 16
- Has Bibliography
- Grade Level: Undergraduate