1. Selling Customer Information
In the business to business (B2B) context, information sharing or selling of customer information could be termed as availing customer information to the trading partners (Pandey et al., 2010). This essay aims at investigating whether customer information should be sold or not. ... There are several firms that value their customer information and this has been a key player in their success. ... This essay concludes that it is wrong to share and sell customer information without their consent. ... Therefore, selling of customer information should only be done via the client's consent....
- Word Count: 1107
- Approx Pages: 4
- Has Bibliography
- Grade Level: Undergraduate