1. Australia Post Travel Insurance
In the past few decades, companies and industries as a whole have begun the processes of paying extra attention to the management of customer value. ... This is an instance where firms have used marketing metrics to increase and maximize customer value for the firm. ... In terms of the non-financial marketing metrics, customer satisfaction, customer retention, customer lifetime value, customer loyalty, and segmentation play the major roles. ... Customer lifetime value stems from customer loyalty and retention. ... Then the firm must create value propositions plus positioning strategies. ...
- Word Count: 1599
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate