1. Pandora - Internet Music and The Freemium Model
The objective of Freemium is to give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer premium priced value added services or an enhanced version of your service to your customer base. ... The value proposition Pandora offers its potential consumers is the customization the site offers, how user friendly it is, and the additional services. ... This worked because "Mailchimp" premium services offered options and tools that their growing customers valued...
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- Grade Level: Undergraduate