1. The objectives and measures of the balance scorecard
The Customer Perspective looks at the question of how do we appear to our customers? ... Once managers identify these it is then important to recognize the features that the customer base value as well as the value proposition that the organisation wants to present to its intended customers. ... These customer based measures must however be translated into measures which detail what the company must do internally to meet its customers expectations. ... As a result a company's ability to innovate, improve and learn is directly linked to the company's value. Only through the ability to...
- Word Count: 2837
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate