1. Enterprise Strategy and Air Canada
Customer service relates to airports, call support, in-flight passenger handling and customer nurturing. ... Strategic Value Creation through Information Systems Strategic value is the importance of an action or plan to achieve the vision of a company. ... This was the first incident of bring information system in to creating strategic value for the company. ... It also contributed to the strategic value of the program by improving customer relations while reducing the cost. ... Through these innovation, Air Canada made use of information systems very effectively to generate strategic value f...
- Word Count: 1945
- Approx Pages: 8
- Grade Level: Undergraduate