1. Services marketing
(Zeithaml and Bitner, 2003) According to the World Trade Organization (WTO), the value of global trade in services was estimated at $2 trillion in 2000 which constituted about 25%of global merchandise trade. The value of global trade in services has been growing fast and this trend is expected to continue. ... One reason for this is that the unique characteristic of service: inseparability, it refers to (1) the service provider's physical connection to the service being provide; (2) the customer's involvement in the service production process. ... Potential customers on foreign marke...
- Word Count: 3414
- Approx Pages: 14
- Has Bibliography
- Grade Level: Undergraduate