1. Retailing
Supplier relations are a major key in achieving mutual benefits, added value or competitive advantages for both the supplier and the buyer. ... However, a supplier can adopt a different intensity of closeness with each customer. ... Normally, the buyer is interested in building close collaborative relationships with the supplier when the value added to the buyer's product by the supplier is high and, at the same time, the operating risk associated doing business with the supplier is low. ... Power is altered into co-operation, and quality, innovation and shared values and ambitions compl...
- Word Count: 2107
- Approx Pages: 8
- Has Bibliography
- Grade Level: Undergraduate