1. Fedex
As the speed of a service increases, so too does the customer's expectations for quality customer service which in turn places greater demands on FedEx. ... Competitive Advantage A competitive advantage over competitors is gained by offering consumers greater value, either via lower prices or by providing more benefits that justify higher prices. FedEx must outperform its competitors by meeting customer needs better than its competitors. ... Cost advantage exists if FedEx can perform value activities with a lower cumulative cost than its competitors. ... FedEx must be able to do ...
- Word Count: 779
- Approx Pages: 3
- Grade Level: Undergraduate