1. Ralph Lauren - Case Study Analysis
Step 3 is based on eliciting proper, positive customer responses to brand identification and brand meaning. Customer's response can be categorized by judgments and feelings. ... They were buying not only high quality product but also intrinsic values that come with it which established its unique selling proposition. ... The customers were more likely to stay loyal and buy Ralph Lauren products over the competition due to highly perceived intrinsic values that come with it even if that required paying higher price. ... First: behavioural loyalty which is achieved when customers make regu...
- Word Count: 2628
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate