1. Branding in fashion industries
Brands have always been closely related to cultural values. ... Over the last decades, the brand evolved from a simple product attribute to the role of value creator for the entire firm. ... Organizations develop brands as a way to attract and keep customers by promoting value, image, prestige, or lifestyle. ... Mass market represents by far the biggest part of the clothing market world-wide, with a share of the total market value above 80%. ... The relationship between customer and product must be built on deeper, more durable foundations than in the past. ...
- Word Count: 2019
- Approx Pages: 8
- Grade Level: Undergraduate