1. The BMW Group - Consumer Behaviors
Topic 1: Motivation and Values In order to comprehend how the BMW group has achieved its global success we must consider their customer group's underlining motives to purchase their products. ... By appealing to two seemingly contradictory values, that of materialism alongside the value of sustainability, BMW has managed to address the emerging interest in conscientious consumerism. ... The BMW group, acting upon the current changing social values, has radically rethought its entire customer experience. ... Conclusion In order to maintain a competitive edge over its competitors, BMW must...
- Word Count: 1483
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate