1. Purpose and Value of Integrated Marketing
When there is a missing communications between both the non-sales and the sales divisions it tends to lead to a lack of good customer service, slow or lack of potential accounts receivable, product backlogs that are unacceptable or even slow production of products and this will eventually lead to loss or even lack of sales. Sales people cannot effectively serve customers if there is poor communication between the sales associates and the management department; since the main function of sales associates is to present and sell the consumer the product that best serves their needs. ... In spit...
- Word Count: 809
- Approx Pages: 3
- Has Bibliography
- Grade Level: Undergraduate