By 1980, the company had operated in 27 countries besides America and sales in these countries made up a quarter of the company's $11 billion total sales (Bartlett et al, 2008). ... The annual sale of the company equals to the GDP for some small countries and hence it is even called "P&G Empire". ... On the other hand, operations in a number of countries pose significant challenges to maintain its worldwide operation efficiency. ... The company deployed numerous country subsidiaries in those regions it operated and global business units (GBU) are charged with particular product...

• Word Count: 3575
• Approx Pages: 14
• Has Bibliography
• Grade Level: Undergraduate