1. International Business and Globalization
Detailedly speaking, firstly they claims that aesthetics can help multinational company promote and advertise in a effective way by deciding which color or symbols should be selected. For example, the color of green is popular in Islam but in most part of Asia, the green color represents bad luck. As Milne and Labrecque (2012) point out that color plays an important role in forming consumer brand perceptions and then influence consumer motivation of purchase. ... The company changed its products slightly on account of the knowledge that Chinese apartment were not very big and people required...
- Word Count: 1564
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate