Through secondary sources, such as: newspaper articles, internet information and textbooks, Ocean Park's marketing mix is analyzed, comparing to that off Disneyland's. ... The range of secondary sources includes: Newspaper Articles, Internet Research and Textbooks. ... Textbooks help identify certain business decisions through a business tool or model, evaluating the effectiveness of certain business choices, when in relation to competition. A drawback of Textbooks could be that at times information is quite specific, and does not consider a broad image. This issue can be solved thro...

• Word Count: 4350
• Approx Pages: 17
• Has Bibliography
• Grade Level: Undergraduate

Abstract There have been historical studies that have played an obvious role in management accounting in recent years. They have played a role in economics and sociology, which provide a basis for management accounting research. As accountants use economic and sociological theories to explain management accounting practice, they may often be using theories suggested and supported by historical data. Accounting researchers are frequently unfamiliar with historical research methods. If historical studies significantly influence management accounting research, then this unfamiliarity means th...

• Word Count: 5316
• Approx Pages: 21
• Has Bibliography
• Grade Level: Undergraduate

Source materials for this study are from textbooks, newspapers, journals, magazines, government reports and interviews with people connected with the Northern Rhodesia Broadcasting Corporation (NRBC), Zambia Broadcasting Corporation (ZBC), Zambia Broadcasting Services (ZBS) and the Zambia National Broadcasting Corporation (ZNBC) as well as my personal experience as a broadcast journalist for fifteen years. ...

• Word Count: 8649
• Approx Pages: 35
• Has Bibliography
• Grade Level: Undergraduate

As secondary data we mean information collected and assembled for other purposes The main source of data collection for this dissertation will be through textbooks from the library, periodicals, journal, articles and newspapers The research methodology will be similarly limited to qualitative rather than extensive and in-depth quantitative research. ...

• Word Count: 17126
• Approx Pages: 69
• Grade Level: Undergraduate