1. Omnitel Cell Phone Market Share Strategy
The key part of the proposal is to remove the monthly subscription charges to maintain and increase their share in the cell phone market. ... Low cell phone calls would lower revenues. ... In order to successfully implement the proposal, Omnitel needs to also design and release lower cost cell phones to meet the affordability of the newly targeted classes who still view cell phones as a highly priced, luxury purchase. ... This would potentially lead to an increase in cell phone usage and market penetration. A scenario like a life-saving emergency phone call done via cell phone would get the at...
- Word Count: 656
- Approx Pages: 3
- Grade Level: Undergraduate