When most people see a photo of a business man in his pressed suit, shining dress loafers, standing upright very strong, but alone they think "I want to be like that ", which is what the national car rental ad shows along with the slogan "Go national. ...
For this clientele to recognize itself in the brand's lingerie, the need for prominence is called upon through a subtle psychology melting faded images of a luxurious car, a play on the high social status implied by the word "lady" as well as the brand's price range. ...
Ever since the first humans found a shiny rock, became obsessed and fought over it, we have been captivated by objects that are unnecessary for our survival but are pleasurable to own. The objects I'm talking about, also called luxuries come in the form of iPods, computers, blackberries and anythin...
