While there are many other factors that drive trends in advertising these three components always play a critical role in the face of advertising. ... These social issues cause a shift in the perception on consumers about certain products and companies. ... For the past two decades, Apple has become appreciated for the "artistic" and free thinking messages of its advertising, which reflect a business plan of marketing their products to creative individuals. ...

• Word Count: 1519
• Approx Pages: 6
• Grade Level: Undergraduate

How the consumer's gender image is presented in visual advertisement is of critical importance in influencing the advert audience. ... It comprises of the person's motivation, the ability to process the ad message correctly, previous exposure, level of attention and perception that eventually leads to brand attitude. ...

• Word Count: 1975
• Approx Pages: 8
• Grade Level: Undergraduate

According to Dohnt and Tiggemann (2006), girls' perceptions of their peers' body dissatisfaction predicted their own level of body dissatisfaction. ... "The mind is a cluster of undeveloped plans and is filled of curiosity"" (pg.211) He states that critical thinking skill enabling audience members to develop independent judgments' about media content (pg.24.) ... These studies all concluded that the media played a secondary role in influencing adolescents' perceptions. ...

• Word Count: 2476
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate