In the free enterprise system, the advertiser's role is to persuade consumers to buy their products/services. They are given a product/service and are required to use their best creative effort to make this product desirable to the intended audience (Krugman 37). ... District 11 in Colorado Springs was the first public school to place ads for Burger King in its hallways and on the sides of their buses (51). ... In that time 997 commercials were for a product and a mere 68 were public service announcements. More than half (56.5%) were advertisements for foods while only 10 of the 68 publ...

• Word Count: 1887
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate

In the late 20th Century, mass media could be classified[by whom?]  into eight mass media industries: books, newspapers, magazines, recordings, radio, movies, television and the internet. With the explosion of digital communication technology in the late 20th and early 21st centuries, the question ...

• Word Count: 4840
• Approx Pages: 19
• Grade Level: Undergraduate

Public service announcements are one way in which commercials speak the truth, not only about sexual diseases but as well with cigarettes and alcohol consumption. ... The use of public service announcements and advertisements could alert people of the disease and decrease the transmitting of it, but it consists of controversial material that networks will not allow (Abernethy, 53). ...

• Word Count: 3608
• Approx Pages: 14
• Grade Level: Undergraduate