Distorted and unattainable sexist mass images are the inevitable consequences of a social system in which those who are thin and big breasted benefit most. ... Today's pretty woman represents a new breed, mannequins with sex appeal, as glamorous as movie legends and as famous as the designer clothes they parade. ...
The media itself is a powerful and pervasive mode of communication and in today's society it not only shapes people's perception of gender but also reinforces the gender sex roles of society. ... One must firmly agree that women are not only under represented in the media but the media reinforces prejudiced sex roles. ... It is also interesting to note that these women always have the perfect or "ultimate" bodies; they are well toned, and have a small waist with large spherically rounded breasts. ... Since majority of the media representations of women are sex based, men will continu...
